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A life in movement Blogging by LYCRA ®

Cosmo denim campaign
Posted On 08 Sep 2014

LYCRA® FIBER DENIM CAMPAIGN

A multi-faceted, consumer-facing denim campaign in concert with COSMOPOLITAN magazine, demonstrating the amazing custom-like fit of jeans made with the latest LYCRA® fiber technologies.

Check out our exclusive Behind-the-Scenes video below to hear what the actresses had to say about the jeans and LYCRA® fiber.

Three premium denim brands - Joe’s®, Hudson® Jeans and DL1961 Premium Denim have joined the campaign to get the word out to millennial consumers about where they can find these best-fitting jeans.  The initiative with COSMOPOLITAN includes an eight-page “Jean Scene” insert  in the October edition of COSMPOLITAN featuring millennial actresses from several popular shows on the CW Network wearing the jeans, a Tweetstakes contest for a chance to win jeans from the premium brands.