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A life in movement Blogging by LYCRA ®

Posted On 22 Sep 2014

LYCRA® Moves You™

ARE YOU READY TO GET MOVING? The LYCRA® brand unveils new campaign!

The LYCRA® brand is excited to launch its new global campaign “LYCRA® MOVES YOU™”.  A household brand known for inventing and reinventing stretch in fabrics, LYCRA® has also become synonymous with fiber innovation among the fashion industry.

The LYCRA® brand is excited to launch its new global campaign “LYCRA® MOVES YOU”.  A household brand known for inventing and reinventing stretch in fabrics, LYCRA® has also become synonymous with fiber innovation among the fashion industry.



This is the first consumer campaign for the brand and it’s sending a global message about the importance of movement, the evolution of fit, and the impact quality fibers can have on your wardrobe. Lycramoves.com  is the home for the new campaign and unveils a sleek new look.

Look out for the new campaign “LYCRA® MOVES YOU” near you!