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A life in movement Blogging by LYCRA ®

MS blog
Posted On 22 Jun 2015

Defiant Denim!

Tough jeans from top UK retailer.

Action men should make a date with Marks & Spencer. The UK retailer is redefining tough comfort in jeans at great value prices.

In store now, its new North Coast and M&S Collection denim ranges combined classic styling and rugged construction with the exceptional strength and heavy duty wear resistance of fabrics made with TOUGH MAX™ technology by LYCRA® brand.

http://www.marksandspencer.com/washed-look-relaxed-fit-denim-jeans/p/p22392286

Special branded hang tags spell it out – up to twice the fabric strength of comparable cotton with superior fit and stretch comfort characteristics.

Tough guys never had it so good.