LYCRA® brand helps move AEO Business
Women’s denim collections with DUALFX® technology by LYCRA® brand
are selling fast in American Eagle Outfitter’s chain of over 1,000 outlets in the US, Canada, Mexico, Hong Kong and the UK. Following the success of the women’s line, AEO recently introduced men’s FLEX/DENIM with DUALFX® technology and found reaction among their male customers has been equally enthusiastic.
Co-branded bespoke pocket flashers, LYCRA® brand hangtags and show cards call out the quality and performance benefits at point of sale. Employee and consumer facing videos round out the promotion, ensuring salespeople are well educated to discuss the technical benefits of these jeans with their customers.
Denim is one of the industry’s most keenly contested segments in fashion centers around the world, but AEO and INIVSTA have demonstrated how a truly differentiated product can lead to market success.
Learn more about DUALFX® technology by LYCRA® brand specially engineered for denim fabrics.