Cyclist Filippo Pozzato New Ambassador for VITA Fabric with LYCRA® SPORT Technology
Professional Italian Cycling Champion Filippo Pozzato is the brand ambassador for the new, next generation LYCRA® SPORT certified VITA fabric by CARVICO. He stars in the company’s “Strong Like Me” campaign, which promotes the launch of this innovative fabric to the cycling world.
NYDJ’s New Cool Embrace Denim Designed for Summer Fun
Actress Bridget Moynahan (Blue Bloods, iRobot) took to social media this week to confess her obsession with NYDJ brand’s new Cool Embrace denim
LYCRA® BEAUTY fiber shapes the Spanish swim scene
Ready for the beach?
Spanish retailer El Corte Ingles chose ‘Model Effect by LYCRA® BEAUTY’ as the theme for an early summer swim promotion.
Swimwear designer Andres Sarda highlights benefits of LYCRA® XTRA LIFE™ fiber
When privileged customers of Spanish lingerie and swimwear brand Andres Sarda crowded Madrid and Barcelona flagship stores for a preview of its new swim collection last month, Nuria Sarda, chief designer and daughter of the brand’s founder, highlighted the contribution of LYCRA® XTRA LIFE™ fiber.
LYCRA® brand rewards street smart swim retailers
Do you stop, then step inside for a closer look? Or walk on by?
The art of window dressing has never been more important for retailers competing for your attention in busy high streets and shopping centers – which is why we introduced the LYCRA® Fiber Award for display excellence.