It’s the invisible secret, she explained, behind the perfect balance of fashion and technology. Enhanced fabrics that gently mould themselves to the body also resist the effects of heat, chlorine, sunscreen and body oils and last up to 10 times longer than swimwear made with unprotected elastane fiber.
Nuria knows which fiber to choose for special swimwear with numerous consumer benefits. The link between Andres Sarda and the LYCRA® brand is 60 years old and stronger than ever, and the LYCRA® Moves You brand campaign message was everywhere from the event invitations to exciting swim displays.
Watch the video
starring Nuria Sarda and the new collection empowered by LYCRA® Xtra Life™.