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A life in movement Blogging by LYCRA ®

Posted On 23 Jun 2016

Swimwear designer Andres Sarda highlights benefits of LYCRA® XTRA LIFE™ fiber

When privileged customers of Spanish lingerie and swimwear brand Andres Sarda crowded Madrid and Barcelona flagship stores for a preview of its new swim collection last month, Nuria Sarda, chief designer and daughter of the brand’s founder, highlighted the contribution of LYCRA® XTRA LIFE™ fiber.

It’s the invisible secret, she explained, behind the perfect balance of fashion and technology. Enhanced fabrics that gently mould themselves to the body also resist the effects of heat, chlorine, sunscreen and body oils and last up to 10 times longer than swimwear made with unprotected elastane fiber.

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Nuria knows which fiber to choose for special swimwear with numerous consumer benefits. The link between Andres Sarda and the LYCRA® brand is 60 years old and stronger than ever, and the LYCRA® Moves You brand campaign message was everywhere from the event invitations to exciting swim displays.

Watch the video starring Nuria Sarda and the new collection empowered by LYCRA® Xtra Life™.