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Look for the brand that makes it worth your while.

LYCRA® Xtra Life LogoLove your clothes longer with LYCRA® XTRA LIFE™, a unique technology that makes fashion tougher so it can fight against fading and hold its shape wear after wear. With LYCRA® XTRA LIFE™ those staple pieces you splurged on will actually make it through the season, your skinny jeans won’t stretch, and no wave nor washing machine will wreck your swimsuit. You’ve got a lot of stock in your wardrobe — make it an investment you won’t regret.



When you’re ready to ditch the lounge chair and dive into the deep end, know that the LYCRA® XTRA LIFE™ brand has you and your swimsuit covered. This fiber technology is designed to provide a long-lasting fit and resist degradation from chlorinated water, the heat and sunscreen lotions up to 10 times longer than unprotected fabrics. Go ahead and perfect that stroke or just float to your heart’s content. These suits weren’t made to stay dry.


Women’s Denim

You want denim that supports your curves and, here’s the tricky part, holds its form. No more bunching, sagging and stiffness, or pulling up ten times a day. The LYCRA® XTRA LIFE™ brand features technology that allows jeans to really keep their shape, negating the bag and sag traditionally associated with high stretch fabrics.  Pull it up only once, when you put it on, and no more.


Men’s Denim

Whatever it is that makes you grab that same pair of jeans off your closet all the time, you want to keep this going for longer. Don’t settle for weak denim.  LYCRA® XTRA LIFE™ brand for denim has fiber technology that makes fabrics twice as strong as 100% cotton jeans but doesn’t sacrifice an inch of comfort or fit. For denim that will move with you, you know what to look for.



Tired of being careful when you run around in your hosiery all day? Look for hosiery with the LYCRA® XTRA LIFE™ brand logo on the pack, and you will no longer. Hosiery with LYCRA® XTRA LIFE™ fiber has a unique run-resistant technology that helps prevent perforations, holes and scratches from turning into those embarrassing runs.  Now you can rest assured your hosiery won’t run while you are.

  • Swimwear
  • Women’s Denim
  • Men’s Denim
  • Hosiery