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The choice for comfort and couture.
LYCRA
brand fibers are unique. No other man-made fibers enjoy anything like the
widespread brand familiarity that LYCRA
branded fibers enjoy. The brand is a trusted icon that adds value to millions
of garments, enhancing their quality and performance and attracting millions of
shoppers who are prepared to pay a premium for the benefits it brings.
What is most remarkable about LYCRA
products is their sheer versatility - the steadily increasing range of benefits
they deliver across virtually every garment category. The trend of 'consumer
individualism' has meant that designers and manufacturers look to embellish and
personalise their products, not with gimmicks, but with
innovations that add something beyond the aesthetic appeal of a
garment.
This is where the LYCRA
brand truly steps up to the mark.
Wherever consumers look for something new and different, they'll find LYCRA
branded innovations: in swimwear,
underwear, jeans, casual wear, tops, socks and hosiery, evidence enough for the
almost limitless application and appeal of garments with LYCRA
fiber. Consumers demand with impatience: they want the assurance of a brand
that always gives more and continues to surprise and delight as fashion moves
on.
That's what you get when you wear LYCRA
fiber garments.
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