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Why the fashion world looks to LYCRA®.
If there is one word that sums up the LYCRA brand appeal for today’s designers, manufacturers and consumers it is undoubtedly: INNOVATION.
The development of the first LYCRA fibers heralded an evolutionary leap forward in fashion. Designers were suddenly free to create garments that delivered greater performance, body shaping and superior levels of comfort.
That initial drive of ‘pushing back the boundaries’ has stayed with the LYCRA brand. Today, LYCRA is at the heart of innovation in every aspect of the fashion industry: from ready-to-wear to haute couture; from jeans to swimwear; and from lingerie to leg wear.
INVISTA and the LYCRA brand are a vital source for both trends and innovations for the fashion fraternity worldwide, always at the vanguard of the latest fabric developments, trend forecasts and fashion presentations. INVISTA is committed to innovation and the LYCRA brand will continue to meet the demands of the world’s designers, giving ever greater comfort, fit, and freedom of movement to clothing.
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