The Science of Shaping™
LYCRA® BEAUTY fabrics are engineered to meet INVISTA’s demanding standards for shapewear fabrics and set to create solutions that will satisfy consumer expectations of this fast-changing category.
Shapewear is changing
INVISTA conducted a global consumer study that confirms that nearly all women (93%)* show interest in the shaping attribute when purchasing intimate apparel. LYCRA® BEAUTY fabrics are designed to improve the effectiveness of shapewear and expand the range of options available to women who want that secret advantage.
Increasing diversity of commercial shaping garments
The LYCRA® BEAUTY fabric collection is segmented into four categories which provide solutions for the diversity the market requires and helps our customers to easily identify which fabrics are ideal for their needs.
The four categories are:
Each category has specific qualification standards to deliver benefits at different levels of aesthetic and shaping performance.
The LYCRA® BEAUTY fabric brand and its hangtag are effective point of sales tools to communicate to consumers a strong quality, comfort and performance message globally. Hangtags are free and easy to order at www.hangtags.INVISTA.com.
For more information
Please download the LYCRA® BEAUTY fabrics brochure, contact your INVISTA representative or e-mail us at apparelinfo@INVISTA.com.
LYCRA® is a trademark of INVISTA.
*Source: Strategic Insights. Global Consumer Shapewear Study 2009.
1,133 female participants from US, Brazil, France, Italy, Germany and UK.