If there is one word that sums up the LYCRA® fiber brand appeal for today's designers, manufacturers and consumers it is undoubtedly: INNOVATION.
The development of the first LYCRA® fiber heralded an evolutionary leap forward in fashion. Designers were suddenly free to create garments that delivered greater performance, body shaping and superior levels of comfort.
That initial drive of ‘pushing back the boundaries' has stayed with the LYCRA® fiber brand. Today, LYCRA® fiber is at the heart of innovation in every aspect of the fashion industry: from ready-to-wear to haute couture; from jeans to swimwear; and from lingerie to leg wear.