What the LYCRA® fiber brand means to millions.
INVISTA has been tracking the health of the LYCRA® fiber brand regularly through consumer research. The key objectives of the ongoing studies are to track trends in brand perceptions, attitudes, image and performance. The studies were undertaken in USA, Europe, Latin America and Asia.
The latest market research has taken place in 2007 by an online survey, with a total of 3,625 consumers in 15 countries, including women aged 18-49, men aged 18-49 and teenage girls aged 14-17. Over a 4-year period, with research carried out in 2004 and 2007, the overall results showed greater propensity for the desirability of products associated with the LYCRA® fiber brand. Women in particular showed great desirability of the following products containing LYCRA® fiber: swimwear, pantyhose, leggings, active sportswear, panties and bras.
Overall the positive aspects of LYCRA® fiber in areas such as good fit, easy-care, high quality, sensual, lasts longer and wrinkle crease resistant all went up from 2004 to 2007 by between 10 to 20%. Aided awareness of the brand remains strong and high at 78% for men, 84% for teenage girls and 88% for women.
Source: LYCRA® fiber brand tracking study 2007, Strategic Insights Inc
LYCRA® is a trademark of INVISTA.