How we see the brand that you see

Leveraging trust in the brand.
Over the years, market research has demonstrated the value of the LYCRA^® fiber brand in terms of consumer awareness, preference, imagery and interest. Many consumers look for the LYCRA^® fiber label and are willing to pay a premium for the LYCRA^® fiber brand.

These research results have now been confirmed in real life store tests: The LYCRA^® fiber brand has demonstrated that it is able to achieve faster sell-through, and higher price points compared to identical products not identified with the LYCRA^® fiber brand.

Retailers look to increase their profit in the following ways:

• Garments sold at full price - less mark-downs
• Quicker inventory turnover – higher profitability/m2
• Better fit/quality – less returns
• Higher value perception – increased loyalty, price point and profit

The LYCRA^® fiber brand tests have shown that LYCRA^® fiber can help to satisfy these retailer needs.

Value through innovation.
Creating value through innovation suggests a more open approach to sourcing technology and shortening product development cycles. New forms of collaboration are important to deliver a return both in terms of knowledge but also for real revenue potential. For example, in the premium denim sector where brands such as Lee Cooper, People's Liberation and Levis Premium have used quality fabrics with LYCRA^® fiber to help stimulate growth in the category. Even industry leaders such as Coty in cosmetics have recognised the value of the LYCRA^® fiber brand to help attract consumer interest and drive sales in their categories.

Consumer appetite for innovation.
The consumer appetite for innovation will grow and this represents an opportunity for transforming the apparel industry through differentiated products that stimulate consumer interest. 

LYCRA^® is a trademark of INVISTA.