The Power to Perform
LYCRA® SPORT fabrics are branded performance fabrics designed specifically to support athletes and active people in their sporting activities. LYCRA® SPORT fabric combines stretch fiber technology and demanding fabric performance testing standards, resulting from years of innovation and textile science in the world of sport.
The use of LYCRA® fiber pioneered the engineering of movement in textiles. LYCRA® SPORT fabrics deliver a range of stretch and recovery power designed to help consumers move and perform at their best, while feeling comfortable.
Redefining the Game
LYCRA® SPORT fabric is engineered specifically for sporting activities, which require a combination of light-weight, breathability, muscle support and freedom of movement. To redefine the game in setting a new high performance zone, LYCRA® SPORT fabric qualification standards follow an in-depth analysis of over 50 garments from leading active wear and outdoor apparel companies. Every LYCRA® SPORT fabric style is tested to meet demanding standards for elongation, fit and recovery power. LYCRA® SPORT fabric is designed to move with you, in all directions.
LYCRA® Fiber and Sport Apparel - A Perfect Fit
LYCRA® fiber revolutionized sports apparel by delivering stretch and recovery power designed to help athletes move and perform at their best. Research* shows that comfortable stretch, added freedom of movement and shape retention are the features active men and women look for when purchasing athletic apparel. Those benefits provided by LYCRA® fiber continue today to be of utmost importance to consumers worldwide.
A New Brand Concept and A Compelling Story
Consumer response to a LYCRA® SPORT fabric concept testing:
• 60% Extreme/Very Interest
• 56% Extremely/Very Believable
• 37% Extremely/Very Different
• 73% Would cost a lot or a little more
The Power to Move Sales
For qualified fabrics, LYCRA® SPORT fabric hangtags can be ordered online. The hangtags are free and the ordering process is simple. Visit www.hangtag.invista.com.
*Research by Pinnacle Marketing, 2008