Swim laps around the competition and look fabulous while doing it in Bodylift Shaping Swimwear by arena water instinct. The Summer 2017 collection is made with LYCRA® BEAUTY fibre , which delivers exceptional comfort, fit and a shaping effect you’ll want to experience yourself.
Ask any fashion maven and she’ll tell you the key to a beautiful look starts with a flawless foundation, and it’s no secret that celebrities on the red carpet rely on shapewear to perfect their looks. Leonisa® and LYCRA® brand have teamed up with influential bloggers and fashionistas to spread the word about the magic of its shapewear on social media, and share a great deal as well! For a limited time, visit www.leonisa.com and enter coupon code LYCRA at checkout to receive 20% off your entire purchase. *
LYCRA® fiber – revolutionary, trendsetter, trailblazer! The LYCRA® brand has been an innovative leader in the fashion industry since it first broke into the fashion scene in 1958 and changed intimate apparel forever. Since then, it’s gone on to deliver a comfortable fit that moves with you in clothing from virtually every apparel category—from innerwear to outerwear and everything in between. Can you imagine having to hold your socks up with elastic bands? Or squeezing yourself into tight jeans with a hanger? The world was an interesting place before LYCRA® fiber…
“Collant Sneakers” are a brilliant idea whose time has come! As business attire becomes more casual, athleisure apparel gains widespread popularity and busy women attempt to integrate exercise throughout their day. Italian legwear and beachwear brand CALZEDONIA® has developed the first tights dedicated to those women who want to be both fashionable and comfortable in their sneakers. This product features LYCRA® fibre and an innovative construction technique that reinforces the heel to prevent slipping and laddering/running.
German lingerie store Kurvenreich won one of two LYCRA® brand creative window display awards at the Sous Magazine Sterne der Wäsche [Lingerie Stars] event last month with its unique display of three “living” windows using live models instead of mannequins. Kurvenreich, located in Schwäbisch Gmünd near Stuttgart, dedicated one full window to the new athleisure apparel segment—a crossover category that encompasses sportswear, yogawear and underwear.
If you live in Germany, you are probably very familiar with SUNFLAIR®, a swimwear brand manufactured by Adolf Riedl. The brand’s Spring-Summer Collection was awarded a Sterne der Wäsche award, also known as the “Oscars” of lingerie and swimwear, for the bestselling brand by German retailers for the seventh year in a row.
The future of hosiery is here, with Philippe Matignon’s new NUDITÉ collection of completely seamless tights made with LYCRA® fiber. This range of opaque seamless tights is made with soft and luxurious microfiber that feels as great as it looks. Philippe Matignon practices uncompromising attention to detail, so that their tights add elegance, grace, and style to any ensemble.
If you’re tired of swimwear that doesn’t last the season, check out Coco Reef and Beach House Swimwear. They have chosen to integrate LYCRA® XTRA LIFE™ fiber into their sophisticated swimwear collections so that you get the additional benefits that this fiber brings: a lasting, gorgeous fit in a swimsuit that can last up to 10 times longer than one made with ordinary spandex.