A life in movement Blogging by LYCRA®

Posted on 15 Feb 2017

T.M.Lewin Introduces New Line of Super Fitted Stretch Shirts

British business wear brand T.M.Lewin has selected LYCRA® fibre to create its first-ever line of men’s stretch business shirts. Available exclusively online for now, and in store from May, the range of six impeccably tailored Super Fitted Stretch Shirts are made from a fine blend of cotton and 5% LYCRA® fibre. The relatively high percentage of LYCRA® fibre has enabled the brand to create its closest fitting shirt yet, while offering you full range of motion and maximum comfort.

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Posted on 19 Dec 2016

Ballerina Misty Copeland Moves in Denim with LYCRA® Fiber

Denim is one of the hottest trends in fashion today and LYCRA® fiber has been leading the way with innovations that enhance both the comfort and fit of jeans.  Case in point:  Misty Copeland, principal dancer of the American Ballet Theatre, was highlighted in the August issue of Cosmopolitan Magazine sporting two different styles of jeans made with unique LYCRA® technologies.
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Posted on 08 Dec 2016

See how LYCRA® MOVES™ Lingerie in window display contest

If you live in Germany, you may notice a common theme in store windows as you shop for lingerie now through the end of November. Eighty-six intimate apparel retailers across the country—from small independent shops to major stores—are currently participating in a window display contest sponsored by LYCRA® fiber. The theme of the contest is, “With LYCRA®, you have a winning hand.”

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Posted on 07 Dec 2016

The Shape Of Things To Come In Denim

Camaïeu recently launched a fashionable new range of slim, sculpting jeans for Autumn/Winter 16/17 that deliver the right balance of shaping performance and comfort. How did Camaïeu accomplish this feat? The European retailer added LYCRA® XTRA LIFE™ fibre to cotton denim canvas to create this affordable new line.

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