A life in movement Blogging by LYCRA®

Naturana celebrates 100 years and uses LYCRA® fiber since the 1960’s

Posted on 06 Dec 2017

Naturana Celebrates 100 Years

Renowned for its ability to combine creative fashion design with the science of perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the brand’s top priority from day one. Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is currently celebrating its centennial.

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The Oprah Magazine selected Spanx® Active Leggings as one of their Favorite Things of 2017. Made with LYCRA® fiber.

Posted on 04 Dec 2017

Which Leggings Were Named Oprah’s Favorite Thing for 2017?

With Spanx® Active Leggings, you’ll experience a comfortable fit and 360° shaping performance while you get active. Made with patented Slim-X® performance fabric that features 40% LYCRA® fiber for lasting performance, these amazing leggings are designed to flatten your tummy and lift your butt. They hug your body just right to help you look, feel and perform your best. No wonder The Oprah Magazine selected Spanx® Active Leggings as one of their Favorite Things of 2017!

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Model from Kurvenreich swimwear shop in Germany skydives to test her swimwear made with LYCRA® XTRA LIFE™ fiber

Posted on 29 Nov 2017

Living, Breathing, Skydiving Retail Window Displays

Do you ever walk by shop windows and wonder where in the world they got their idea from? Well this year, 45 swim and lingerie retailers took part in the annual retail window display contest sponsored by the LYCRA® brand, with a goal to wow their passers-by. Tasked with creating innovative and inspiring scenes themed “Take off with LYCRA® fiber”, they rose to the challenge on how to inspire you, the shopper, with beautiful beachwear made with LYCRA® XTRA LIFE™ fiber.

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New Veloutine Supreme Shape hosiery by Pierre Mantoux with LYCRA® brand technologies

Posted on 22 Nov 2017

Pierre Mantoux Introduces New Veloutine Supreme Shape

Celebrated Italian luxury hosiery brand Pierre Mantoux has introduced a new collection of for the discerning, modern woman who wants it all. The Veloutine Supreme Shape collection uses a unique blend of cutting-edge LYCRA® brand technologies, knitted in every course, to create elegant hosiery that delivers unmatched performance benefits:


  • Shaping effect that lifts your bottom and sculpts your hips and belly
  • Graduated compression that helps energize tired legs
  • Ladder and run resistance
  • No-roll comfort waistband that doesn’t constrict you
  • No-slip knee-highs
  • Lasting 3D fit
  • Flawless, uniform appearance
  • Soft touch
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Facebook’s The Shine Project, Lauryncakes and Instagram’s courtneysfitlife influencers showcase their new ATHLETA Street Tights made with LYCRA® SPORT technology.

Posted on 20 Nov 2017

ATHLETA Introduces New Tights Powered By LYCRA® SPORT Technology

Whether you want Performance Tights to help take your workout to the next level or moto-inspired Street Tights to style your whole day through, ATHLETA has tights for every you. New styles now feature cutting-edge LYCRA® SPORT technology, which has been scientifically engineered to deliver exceptional comfort, fit and support to activewear. Say goodbye to annoying bagging and sagging, and hello to a flexible fit that will move with you all day, every day.

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Gerry Weber introduces Best4Me Roxeri Jeans

Posted on 01 Nov 2017

Introducing Best4me Roxeri Jeans by Gerry Weber

Gerry Weber, a premium fashion and lifestyle brand in Germany, has relaunched its best-selling Roxy style of women’s jeans as Best4me Roxeri. Offering a slim silhouette with high stretch, this renamed model is made with denim featuring LYCRA® fiber to deliver enhanced comfort and a flexible fit that moves with you. Gerry Weber knows that it takes the best fibers to create the high-quality, best-fitting garments you desire, that’s why the brand selected LYCRA® fiber for this updated collection.

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TRIUMPH’S True Shape Sensation Shapewear Line Featuring LYCRA® BEAUTY technology

Posted on 17 Oct 2017

TRIUMPH True Shape Sensation Collection Features LYCRA® BEAUTY Technology

Are you tired of ill-fitting, uncomfortable underwear that constricts you? Stop compromising. Be your best shape ever in a new range of shaping products from TRIUMPH, one of the leading intimate apparel brands in the world. TRIUMPH’s True Shape Sensation line features LYCRA® BEAUTY technology to provide you with optimal comfort and the added flexibility necessary to deliver an exceptional fit. The entire line is designed to keep you moving freely and fits like the first time, every time.

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HALE Denim collection for Women

Posted on 04 Oct 2017

Meet Your New Favorite Jeans: Introducing HALE Denim for Women

If you’re a woman who loves denim (and let’s be honest, who doesn’t?), you’re going to love this news! Nobody knows denim better than Adriano Goldschmied, the creative genius whose designs have helped build brands like Diesel, AG, and Goldsign among others. With almost five decades of experience in the denim industry, Goldschmied is the renowned designer behind the launch of HALE, a new denim brand sold exclusively through Amazon Prime.
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