It has been a big year for Fashion Weeks, and with the LYCRA® brand being such an integral part of the swimwear industry, it was only natural that we had to be there for the MERCEDES-BENZ FASHION WEEK SWIM in MIAMI. The event turned out to be the perfect venue to pre-launch some of our new campaign “LYCRA® MOVES YOU” and host a few fabulous cocktail mixers and lunches with some of our partner swim brands such as SPANX and LaPerla.
While IMG Fashion celebrated 10 years of Mercedes-Benz Fashion Week Swim, the LYCRA® brand held a contest with 10 swim brands that have designed collections using the LYCRA® XTRA LIFE™. The LYCRA® CELEBRATES DESIGN award winner was CM Cia.Marítima, who will receive a complimentary show venue at Mercedes-Benz Fashion Week Swim 2015, plus complimentary fabric with LYCRA® XTRA LIFE™ fiber to use for the creation of the next line.
The festivities also included live interaction from attendees via an Instagram wall using the hashtag #LycraMovesMiami. Check out the pics below and we look forward to seeing you next year for more fun in the sun!