SUNFLAIR® is a leading European manufacturer of high quality swimwear. In addition to colourful designs and a seemingly obvious wide range of styles, it is mainly the fit and the quality with which SUNFLAIR® scores. These benefits convince retailers, but also the end consumers. Not suprisingly, SUNFLAIR® was awarded best-selling swimwear collection in Germany for the fifth year in a row in March 2015 by the STERNE der WÄSCHE Sous Award. Let us reveal how did this come to life...
Besides pattern, knowledge and understanding of the consumer needs , the Alpha and Omega of swimwear is the fabric. Invisible and hidden inside the fabric, LYCRA® XTRA LIFE™ magic fibre makes the difference, because this technology successfully offers resistance to the harmful damages on swimwear which cause fit loss. This specialty fibre is up to 10 times more resistant than conventional elastane and it is also more resistant he combination of chlorine, sun creams, body lotions, perspiration and heat. And the good thing is: you can easily recognize at a glance SUNFLAIR® styles made with LYCRA(R) XTRA LIFE™ fibre, but just looking for the hangtag!
A LYCRA® XTRA LIFE™ MOVES SUNFLAIR® cinema sport was aired in March 2015 in over 400 cinemas throughout Germany. If you missed it, here’s you second chance: https://www.youtube.com/user/BademodenVideo
From March to September, city buses throughout Germany will support the LYCRA(R) MOVES SUNFLAIR(R) campaign and help drive interested consumers to local retailer stocking SUNFLAIR(R) swims.
Alternatively, you can check the full collection via the online catalogue.