A life in movement Blogging by LYCRA®

MS blog

Posted on 22 Jun 2015

Defiant Denim!

Tough jeans from top UK retailer.

Action men should make a date with Marks & Spencer. The UK retailer is redefining tough comfort in jeans at great value prices.

In store now, its new North Coast and M&S Collection denim ranges combined classic styling and rugged construction with the exceptional strength and heavy duty wear resistance of fabrics made with TOUGH MAX™ technology by LYCRA® brand.


Special branded hang tags spell it out – up to twice the fabric strength of comparable cotton with superior fit and stretch comfort characteristics.

Tough guys never had it so good.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Huw Williams Global Marketing Director Active wear, Outdoor +41 22 770 4035 Switzerland