A life in movement Blogging by LYCRA®

Posted on 23 Jun 2015

This LOVE lasts LONGER than just one SUMMER

We’ll be spotting windows decorated with swimwear made with LYCRA® XTRA LIFE™ fiber at German lingerie and beach fashion stores this summer. From April 1st up to August 31st major German retailers are decorating their windows in the LYCRA® colour.

The reason is the window contest launched by LYCRA® fibre in Germany. Lingerie and beach fashion retailers competing against each other aiming to create the most inventive LYCRA ® beach fashion window. Participants received several inspiring advertising materials such as beach balls, air mattresses, deck chairs, roll ups, carry bags and many more. The stores were asked to create an expressive beach fashion window using the provided material, additional decoration elements and beachwear manufactured with LYCRA® XTRA LIFE™ elastane.

The 5 most creative windows will be nominated for the significant and well known German lingerie award “STERNE DER WAESCHE”. The award will take place in February where the final winner is going to be elected.

Unique windows will soon be posted on our Facebook Page. Check them out…