A life in movement Blogging by LYCRA®

Posted on 12 Nov 2015

Celebrate 30 Years Of Beauty with Wacoal & the LYCRA® brand!

It’s a match made in bra heaven. Wacoal and LYCRA® fiber have teamed up to celebrate what women want in a bra and we want you to join us.

Women want a bra that gives them freedom to move without compromising comfort or support. That’s why LYCRA® fiber is the fiber of choice for Wacoal’s Embrace Lace™ collection. LYCRA® fiber offers benefits essential to quality bras such as stretch and recovery, freedom to move and a lasting fit.


Wacoal has been celebrating 30 years of helping women look and feel beautiful with their exciting and empowering “30 Years of Beauty” campaign. The year-long program includes a video series featuring Marie Claire Senior Fashion Editor, Zanna Roberts Rassi, a national sweepstakes giveaway and limited-edition anniversary colors of their bestselling styles, including Wacoal’s Embrace Lace™ with LYCRA® fiber.

Join the celebration

As a part of their national sweepstakes giveaway, from now through to December, Wacoal will be giving away 30 bras a week! Enter here for your chance to win.

The Wacoal & LYCRA® collaboration will also be highlighted on Facebook and Twitter with popular social personalities posting their favorite features of the Embrace Lace™ Collection including the benefits of LYCRA® fiber. Join in on the conversation and share your story with the hashtag #LYCRAMovesWacoal

Want to know more about the benefits of LYCRA® fiber? Click on the link to learn more.