The trend continued to grow and over the next several years many fashion brands from high street to mass market jumped on the casual-activewear bandwagon.
“Athleisure is a really interesting space and a growing market worth $35 billion in the US alone,” says Simon Whitmarsh-Knight, EMEA Marketing Account Director, Activewear and Outdoor INVISTA Apparel. “It has many dimensions – commuter wear, urban outdoors – but ultimately it’s all about comfort and fit and that’s where INVISTA can help.”
Shopping for Athleisure
The great thing about Athleisure is that it combines the best of both fashion and fitness – stylish silhouettes with technical benefits and functional design. This is accomplished through cutting-edge fabric technology traditionally found in sportswear. These technologies help keep garments dry and offer superior stretch for comfort. No more turning up to work after a sweaty commute or trying to fit into those stiff pants!
INVISTA’s portfolio of respected ingredient brands such as LYCRA®, COOLMAX® and THERMOLITE® brands focus on those key benefits – fit, movement and comfort. Looking for featured benefits or ingredient brands such as these listed on the garment or hangtag can help you decide what garment and technology is right for you.
LYCRA® SPORT technology has gone as far as developing fabric standards specifically for Athleisure. These newly developed standards inform you the garment has been tested for the right balance of freedom and support for active lifestyles. Click here to learn more about LYCRA® SPORT technology.