A life in movement Blogging by LYCRA®

LYCRA® El Corte Ingles

Posted on 27 Jun 2016

LYCRA® BEAUTY fiber shapes the Spanish swim scene

Ready for the beach?


Spanish retailer El Corte Ingles chose ‘Model Effect by LYCRA® BEAUTY’ as the theme for an early summer swim promotion. 

While the elegant styling and bold colours of its ENFASIS brand collection grabbed shopper attention across 95 stores, the promotional campaign theme and iconic graphics promised something more.

Those tempted into the changing room discovered exactly what it was – the figure-flattering enhancement of LYCRA® BEAUTY fibers in fabrics that mould and gently firm natural body curves. Wow – is that really me?

But you don’t have to go to Spain for that little bit extra help to get in shape this summer. Just look for LYCRA® BEAUTY hangtags on shaping swimwear from leading brands in a store near you.