A life in movement Blogging by LYCRA®

2016 SUNFLAIR® swimwear collection made with LYCRA® XTRA LIFE™

Posted on 17 Jun 2016

SUNFLAIR® casts LYCRA® XTRA LIFE™ in new cinema spot

SUNFLAIR®, Germany’s best-selling swimwear brand, celebrated the launch of its 2016 collection with a new big screen commercial seen by an estimated four million cinema-goers during a four-week run in 100 theatres across the country.

The invisible co-star in the SUNFLAIR® success story got a screen credit. The swim company takes every opportunity to highlight the benefits of LYCRA® XTRA LIFE™ fibers through custom hang-tags, in-store merchandising, digital media pages, catalogues and advertising.

The message: SUNFLAIR® suits are up to ten times more resistant to degradation from chlorine, sun creams, body lotions, salt water and heat than those made with conventional elastane.

SUNFLAIR® designers deliver eye-catching creativity, quality and styling. LYCRA® XTRA LIFE™ fibers deliver lasting satisfaction with the comfort, shape retention and general beach performance that will bring you and other sun-seekers back for more.

The good news is that you can find SUNFLAIR® stockists across Europe and beyond. And you can enjoy the benefits LYCRA® XTRA LIFE™ fiber in the collections of other leading swim brands.