A life in movement Blogging by LYCRA®

Posted on 17 Jun 2016

LYCRA® brand rewards street smart swim retailers

Do you stop, then step inside for a closer look? Or walk on by?

The art of window dressing has never been more important for retailers competing for your attention in busy high streets and shopping centers – which is why we introduced the LYCRA® Fiber Award for display excellence.

Almost 100 German retailers took part in our 2015 challenge: to catch the eye of shoppers by giving special visibility to the benefits of LYCRA® XTRA LIFE™ fiber in swimwear.

Five stores made the short list and the judges chose two winners, Hautnah from Oberhausen in the boutique category, and Leffers of Oldenburg in the store category. The awards were presented at the industry ‘Oscars’ ceremony, the glitzy Sterne® der Wasche gala event in May.

But you don’t have to go to Germany to wise up on how swimwear with LYCRA® XTRA LIFE™ fiber resists fading and degradation from chlorine, sun lotion and UV rays no matter how often you hit the beach.

Check the facts below – then look out for LYCRA® XTRA LIFE™ brand hang-tags in your local swim store.