A life in movement Blogging by LYCRA®


Posted on 07 Dec 2016

The Shape Of Things To Come In Denim

Camaïeu recently launched a fashionable new range of slim, sculpting jeans for Autumn/Winter 16/17 that deliver the right balance of shaping performance and comfort. How did Camaïeu accomplish this feat? The European retailer added LYCRA® XTRA LIFE™ fibre to cotton denim canvas to create this affordable new line.

Designed especially for denim, LYCRA® XTRA LIFE™ fibre combines two stretch fibres to provide you with extra flexibility, all-day comfort, and a lasting fit. Thanks to its high-performance elasticity, denim made with LYCRA® XTRA LIFE™ fibre offers a desirable shaping effect that slims your silhouette, but it feels as comfortable as a second skin. Now you don’t have to choose shaping or comfort in your jeans—you can enjoy both!

With its slim cut and high waist, these 5-pocket shaping jeans are available in a variety of finishes to suit any style, including stone wash, blue-black, grey wash, and black. Look for the LYCRA® XTRA LIFE™ fibre logo on denim with "Shaping Effect" labels in Camaïeu stores. With a network of more than 877 stores in 12 countries, you’re sure to find one that’s close to you. As with all LYCRA® fibre products, quality and durability are built-in, and the shaping performance benefits do not wash out.

LYCRA® and LYCRA® XTRA LIFE™ are trademarks of INVISTA.