The award-winning window display must creatively use supplied LYCRA® branded props and clearly communicate the unique benefits that LYCRA® fiber adds to intimate apparel, including: a long-lasting, perfect fit; comfort; and freedom of movement. Five nominees will be announced before the winner is awarded a special trophy at the prestigious Sterne der Wäsche gala in February 2017.
Be sure to pick up a free copy of “Mit LYCRA® kann man nur gewinnen!” wherever you see the special LYCRA® window display, or click here for a downloadable copy. It features useful shopping tips and explains what LYCRA® fiber is, how and where it is used in intimate apparel, and why it’s important to look for the LYCRA® logo or hangtag when you shop.
You can also learn more about how LYCRA® MOVES™ LINGERIE in a special “Hello Lingerie Lovers” section in the 3 November 2016 issue of PETRA magazine.
LYCRA® is a trademark of INVISTA.