A life in movement Blogging by LYCRA®

Posted on 11 Jan 2017

ATELIER GARDEUR LAUNCHES NEW SUPERFLEX DENIM LINE FOR MEN

Atelier GARDEUR’s mission is to design stylish, great-fitting trousers for men and women that are created using durable, high-quality materials. In its obsessive quest to create fashionable pants that fit as great as they look, the brand has incorporated an important innovation into its new SUPERFLEX denim line for men: LYCRA® XTRA LIFE™ fiber.

Arriving in stores in February 2017, SUPERFLEX jeans will combine a masculine and authentic denim look, with 30-60% stretch for all-day comfort, added flexibility and ease of movement. Available in three colors, these jeans feature super shape retention that resists unsightly bagging and sagging, in addition to offering a lasting fit. What does this mean for you? You can cycle to work, sit at a desk all day, and still be ready for a night out on the town—all thanks to the unique properties that LYCRA® XTRA LIFE™ fiber adds to denim.

Atelier GARDEUR will be launching another exciting new men’s jeans for Spring/Summer 2017. Innovative SUPERFLEX COOLMAX® denim will arrive in stores in March. This denim delivers the same LYCRA® XTRA LIFE™ fiber benefits already mentioned, but it also features performance benefits typically found in activewear. COOLMAX® technology will transport moisture away from the body to the surface of the fabric where it quickly evaporates. This helps you stay cool dry and comfortable longer, whether you’re active, or it’s warm outside.

LYCRA® and COOLMAX® are trademarks of INVISTA.