A life in movement Blogging by LYCRA®

Posted on 06 Mar 2017

LOVE YOUR SWIMSUIT LONGER

If you’re tired of swimwear that doesn’t last the season, check out Coco Reef and Beach House Swimwear. They have chosen to integrate LYCRA® XTRA LIFE™ fiber into their sophisticated swimwear collections so that you get the additional benefits that this fiber brings: a lasting, gorgeous fit in a swimsuit that can last up to 10 times longer than one made with ordinary spandex.

Using LYCRA® XTRE LIFE™ fiber is the hot trend in swimwear because brands know that durability is important to you.

“We are excited about the Beach House and Coco Reef swimwear collections with LYCRA® XTRA LIFE™ fiber. Our focus is to continuously deliver the quality, trends and selection our loyal customers have come to expect. Swim fabrics with LYCRA® XTRA LIFE™ fiber help us achieve our goals,” said Jeremy Tongish, Director of Merchandising for Swimwear Anywhere, Inc.

STYLE MEETS DURABILITY

While a trip to the beach or pool means fun in the sun for you, it’s a harsh world for swimwear. The sun’s UV rays, heat, body oils, tanning lotions, and chlorine can all damage fibers and cause them to break down. This leads to a loss of elasticity, which causes bag and sag, and before you know it, your favorite bikini no longer fits! But if your swimwear is made with LYCRA® XTRA LIFE™ fiber, you can enjoy a comfortable, lasting fit because it protects against these damaging elements.

FIND YOUR NEXT SWIMSUIT

If you’re looking for the perfect swimsuit this season, use these links to find swimwear made with LYCRA® XTRA LIFE™ fiber on the Beach House and Coco Reef websites From tailored tankinis, refined swim skirts, and modern one-piece swimsuits for women to glamorous, quality women’s bra-sized swimwear (sizes C, D, DD, E and F) in timeless swimsuit styles, these brands have got you covered – for the whole season. Make sure you look for the LYCRA® XTRA LIFE™ hangtag to be sure!

LYCRA® and LYCRA® XTRA LIFE™ are trademarks of INVISTA.