A life in movement Blogging by LYCRA®


Posted on 12 May 2017

Your world made better by the LYCRA® brand’s Innovative Attitude

LYCRA® fiber – revolutionary, trendsetter, trailblazer! The LYCRA® brand has been an innovative leader in the fashion industry since it first broke into the fashion scene in 1958 and changed intimate apparel forever. Since then, it’s gone on to deliver a comfortable fit that moves with you in clothing from virtually every apparel category—from innerwear to outerwear and everything in between. Can you imagine having to hold your socks up with elastic bands? Or squeezing yourself into tight jeans with a hanger? The world was an interesting place before LYCRA® fiber…

Quality and Durability Begins with the Fiber

So, what does LYCRA® fiber’s Innovative Attitude mean for you? When you look for the LYCRA® brand name on hangtags in stores, or on virtual hangtags online, you can rest assured that you are purchasing a quality product that is engineered to provide you with lasting performance. The LYCRA® brand knows you invest a lot of money in your wardrobe, that’s why its technological benefits like super stretch or moisture management are always permanent and last the lifespan of the garment – the LYCRA® brand innovates based on what you need in your clothes.

Looking for Innovative Swimwear?

Swimsuit season is here! Be sure to look for the LYCRA® XTRA LIFE™ brand logo when you shop. This unique fiber lasts up to 10x longer than ordinary spandex. Fibers in unprotected swimwear begin breaking down when they are exposed to UV rays, heat, chlorine, salt water, sunscreen and more. This leads to the fabric fading and stretching out, which impacts fit. LYCRA® XTRA LIFE™ fiber resists this damage so you can love your swimsuit longer and look great while wearing it. There’s a reason it’s the preferred swimwear fiber from boutique brands to top global retailers.

LYCRA® and LYCRA® XTRA LIFE™ are trademarks of INVISTA.