Quality and Durability Begins with the Fiber
So, what does LYCRA® fiber’s Innovative Attitude mean for you? When you look for the LYCRA® brand name on hangtags in stores, or on virtual hangtags online, you can rest assured that you are purchasing a quality product that is engineered to provide you with lasting performance. The LYCRA® brand knows you invest a lot of money in your wardrobe, that’s why its technological benefits like super stretch or moisture management are always permanent and last the lifespan of the garment – the LYCRA® brand innovates based on what you need in your clothes.
Looking for Innovative Swimwear?
Swimsuit season is here! Be sure to look for the LYCRA® XTRA LIFE™ brand logo when you shop. This unique fiber lasts up to 10x longer than ordinary spandex. Fibers in unprotected swimwear begin breaking down when they are exposed to UV rays, heat, chlorine, salt water, sunscreen and more. This leads to the fabric fading and stretching out, which impacts fit. LYCRA® XTRA LIFE™ fiber resists this damage so you can love your swimsuit longer and look great while wearing it. There’s a reason it’s the preferred swimwear fiber from boutique brands to top global retailers.
LYCRA® and LYCRA® XTRA LIFE™ are trademarks of INVISTA.