- What's Trending in Denim?
- The Technology Behind the Style
- Shop all the Fall looks
- Your One-Stop Shop
What’s Trending in Denim?
Vintage looks, high waists, uneven hemlines – what’s the common thread behind many of fall’s latest looks? LYCRA® dualFX® technology. These fabrics bring added comfort, long lasting fit and ultimate flexibility to any style. That’s why the editors of Who What Wear, selected jeans with LYCRA® dualFX® technology as one of fall’s hottest trends. They feel it’s time to embrace technology in denim and fall in love with jeans again.
Your One-Stop Shop
Visit the Who What Wear’s new “Denim Hub” to learn about today’s most common denim dilemmas and how jeans with LYCRA® dualFX® technology can solve them. You’ll also receive expert shopping advice and style tips on how to pull your look together. Best of all, simply click the “SHOP” button on any photo to buy the look. Want to know what the fashionistas of Who What Wear are talking about now? Here are links to the latest trending denim stories:
- Fashion Editor Videos – Check out this video for solutions to common denim dilemmas
- Expert Tips – Go on “The Hunt for Style” with denim aficionado Gina Ybarra
- Trend Watch - Find out the editors’ picks for vintage-style denim
The Technology Behind the Style
By now you’re probably wondering what makes LYCRA® dualFX® technology so unique? It combines two special LYCRA® brand fibers into a single yarn: one adds super stretch to denim, and the second ensures it always snaps back to its original form. This means you can stop worrying about saggy knees, a baggy butt, or a slipping waistband as you move throughout your day. You can rely on jeans made with LYCRA® dualFX® technology to hold their shape all day, every day. You’ll love the extra flexibility, all-day comfort, and lasting fit it adds to jeans, and the authentic denim look and feel.
Shop All the Fall Looks
If you want jeans that fit like the first time every time, and keep looking new wear after wear and wash after wash, look for LYCRA® dualFX® technology on the hangtag, label or product description whenever you shop. Be sure to check out the amazing variety of jeans made with LYCRA® dualFX® technology over at Who What Wear’s Curated Shop. The website’s editors have selected 30 pairs of jeans from leading brands that can be purchased via the online shop.
LYCRA® and dualFX® are trademarks of INVISTA.