A life in movement Blogging by LYCRA®

Model from Kurvenreich swimwear shop in Germany skydives to test her swimwear made with LYCRA® XTRA LIFE™ fiber

Posted on 29 Nov 2017

Living, Breathing, Skydiving Retail Window Displays

Do you ever walk by shop windows and wonder where in the world they got their idea from? Well this year, 45 swim and lingerie retailers took part in the annual retail window display contest sponsored by the LYCRA® brand, with a goal to wow their passers-by. Tasked with creating innovative and inspiring scenes themed “Take off with LYCRA® fiber”, they rose to the challenge on how to inspire you, the shopper, with beautiful beachwear made with LYCRA® XTRA LIFE™ fiber.

The contest, which took place all over Germany, boasted some imaginative ideas, from a model actually skydiving to test her swimwear made with LYCRA® XTRA LIFE™ fiber in the harshest conditions, to live models interacting with shoppers through the windows, fashion shows, giveaways and additional contests for customers. This year’s participation went above and beyond and the winners will be announced in February at the Sterne Der Wäsche Awards in Germany.

If you want to take off with LYCRA® fiber, too, browse some of the window displays on our Pinterest board. A few examples that catch the eye: a model jumping out of a tiny plane at a height of 3000 meters, dressed in just her bikini made with chlorine-resistant LYCRA® XTRA LIFE™ fiber (and a parachute, of course!), a model balancing on a real Cessna seat and propeller borrowed from a nearby airport, and a bear statue especially built to show “the Strong Performance of LYCRA® fiber”.

The Fiber that Makes the Difference

“Quality has become the focus of attention, and our customers’ awareness for the topic has been raised,” said Thomas Rohde, from the Detmold, Germany store called Oberschorfheide. That’s why the retailers sell swimwear made with LYCRA® XTRA LIFE™ fiber.

LYCRA® XTRA LIFE™ fiber was designed with you, the consumer, in mind – to give your swimwear added flexibility for all day comfort, a super shape with lasting fit, and swimwear that can last up to 10x longer than if it were made with ordinary elastane or spandex. Look out for the hangtag.

LYCRA® and LYCRA® XTRA LIFE™ are trademarks of INVISTA.