A life in movement Blogging by LYCRA®

Naturana celebrates 100 years and uses LYCRA® fiber since the 1960’s

Posted on 06 Dec 2017

Naturana Celebrates 100 Years

Renowned for its ability to combine creative fashion design with the science of perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the brand’s top priority from day one. Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is currently celebrating its centennial.

Better Living Through Technology

Naturana celebrates 100 years and uses LYCRA<sup>®</sup> fiber since the 1960’s

Invented in 1958, LYCRA® fiber immediately appealed to NATURANA, whose foundations come from a desire to create a more natural silhouette by liberating women from restrictive corsets. This led to the brand’s pioneering role in the development and promotion of the bra in the 1920s. NATURANA quickly became known as the brand for a new modern woman who is always on the go. Fast forward to the 1960s and LYCRA® fiber ushered in a new era of comfort, helping NATURANA bras and girdles to offer a flexible fit that hugged a woman’s curves and kept her moving freely all-day long.

Look for LYCRA® Fiber

NATURANA continues to use LYCRA® fiber in a wide range of apparel today. From fashion swimwear with LYCRA® XTRA LIFE™ technology, to shapewear made with LYCRA® BEAUTY technology, LYCRA® brand fibers deliver the comfort, fit and performance benefits you desire in your apparel. Visit the NATURANA online shop to purchase the latest styles and have them shipped right to your door.

LYCRA® and LYCRA® XTRA LIFE™ are trademarks of INVISTA.