A life in movement Blogging by LYCRA®

Jessica Clements wears a FRAME Redgrave jeans made with LYCRA® dualFX® technology and is featured in the Refinery29-LYCRA® Insiders campaign

Posted on 09 Oct 2018

FRAME “REDGRAVE” Jeans Featured in New Promotion

FRAME, a premium denim brand that combines 70s heritage and L.A. manufacturing with a European aesthetic, is participating in LYCRA® Insiders, a new influencer marketing campaign targeting millennial women developed by INVISTA and Refinery29. Using the tagline, “It’s What’s Inside That Matters Most”, original content has been developed to promote FRAME Redgrave jeans made with LYCRA® dualFX® technology.

Meet the Influencer

Jessica Clements, a 24-year-old model and social media influencer, is featured in a video and editorial feature wearing FRAME Redgrave jeans made with LYCRA® dualFX® technology. She gets personal and talks about her life’s journey while explaining the qualities that matter most to her. Qualities that can also be found in her favorite jeans. The content, which links to a curated shop for easy purchase, will live on Jessica’s social media sites as well as Refinery29 and LYCRA® brand digital channels.

LYCRA® and dualFX® are trademarks of INVISTA.