A life in movement Blogging by LYCRA®

HALE Denim collection for Women

Posted on 04 Oct 2017

Meet Your New Favorite Jeans: Introducing HALE Denim for Women

If you’re a woman who loves denim (and let’s be honest, who doesn’t?), you’re going to love this news! Nobody knows denim better than Adriano Goldschmied, the creative genius whose designs have helped build brands like Diesel, AG, and Goldsign among others. With almost five decades of experience in the denim industry, Goldschmied is the renowned designer behind the launch of HALE, a new denim brand sold exclusively through Amazon Prime.
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CALZEDONIA's Indonesia swimwear collection featuring LYCRA® fiber

Posted on 14 Sep 2017

CALZEDONIA’S INDONESIA SWIMWEAR NOW FEATURES LYCRA® FIBER

Leading Italian swimwear brand CALZEDONIA has selected LYCRA® fiber for its Indonesia permanent collection. Thanks to its ability to create a swimwear that moves with you for a comfortable and flexible fit, Calzedonia teamed up with LYCRA® fiber for an innovative collection you will definitely love. Swimsuits made with LYCRA® fiber stretch out less, so you will enjoy long-lasting shape retention that helps you look and feel your best.
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Triaction by Triumph with LYCRA® SPORT technology

Posted on 31 Aug 2017

TRIUMPH Triaction Collection for Active Women

You don’t have to sacrifice comfort and functionality when shopping for beautiful, stylish performance activewear any longer. With TRIUMPH’s Triaction of sports bras, shorts, and tights, you can have it all! The dynamic new range of sports bras has been designed based on feedback from active women and are split into two segments: Cardio for high intensity activities (if you love to feel the burn), and Studio for low to medium intensity workouts (if you just want to stay toned).

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Carrefour TEX Sport Bras Featuring LYCRA® SPORT Technology

Posted on 30 Aug 2017

Introducing TEX Sport Bras Featuring LYCRA® SPORT Technology

France’s Carrefour, one of the largest hypermarket chains in the world, has selected  LYCRA® SPORT technology to add exceptional comfort and performance to its new on-trend line of TEX sport bras. TEX is the chain’s leading brand and it spans virtually every garment category. This new line is the brand’s latest example of delivering on its goal to create high quality, stylish fashions at budget-friendly prices.
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Posted on 20 Aug 2017

Jeans with LYCRA® dualFX® technology Top Who What Wear’s Must-Have List

The top item on everyone’s must-have shopping list for Fall fashions has to be jeans, but with so many different cuts and washes it can be overwhelming to try to find the perfect pair. Fear not! The fashion mavens of Who What Wear – the leading fashion website among millennial women – know all about your denim dilemmas. That’s why they’ve put together the first annual Fall Denim Edit to take the stress out of shopping for jeans.

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Leonisa® and LYCRA® Fiber Team Up to Promote “A Little Magic”

Posted on 22 May 2017

LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

Ask any fashion maven and she’ll tell you the key to a beautiful look starts with a flawless foundation, and it’s no secret that celebrities on the red carpet rely on shapewear to perfect their looks. Leonisa® and LYCRA® brand have teamed up with influential bloggers and fashionistas to spread the word about the magic of its shapewear on social media, and share a great deal as well! For a limited time, visit www.leonisa.com and enter coupon code LYCRA at checkout to receive 20% off your entire purchase. *

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