A life in movement Blogging by LYCRA®

Leonisa® and LYCRA® Fiber Team Up to Promote “A Little Magic”

Posted on 22 May 2017

LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

Ask any fashion maven and she’ll tell you the key to a beautiful look starts with a flawless foundation, and it’s no secret that celebrities on the red carpet rely on shapewear to perfect their looks. Leonisa® and LYCRA® brand have teamed up with influential bloggers and fashionistas to spread the word about the magic of its shapewear on social media, and share a great deal as well! For a limited time, visit www.leonisa.com and enter coupon code LYCRA at checkout to receive 20% off your entire purchase. *

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Posted on 12 May 2017

Your world made better by the LYCRA® brand’s Innovative Attitude

LYCRA® fiber – revolutionary, trendsetter, trailblazer! The LYCRA® brand has been an innovative leader in the fashion industry since it first broke into the fashion scene in 1958 and changed intimate apparel forever. Since then, it’s gone on to deliver a comfortable fit that moves with you in clothing from virtually every apparel category—from innerwear to outerwear and everything in between. Can you imagine having to hold your socks up with elastic bands? Or squeezing yourself into tight jeans with a hanger? The world was an interesting place before LYCRA® fiber…

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CALZEDONIA® introduces the world’s first “Collant Sneakers”

Posted on 26 Apr 2017

CALZEDONIA® introduces the world’s first “Collant Sneakers”

“Collant Sneakers” are a brilliant idea whose time has come! As business attire becomes more casual, athleisure apparel gains widespread popularity and busy women attempt to integrate exercise throughout their day. Italian legwear and beachwear brand CALZEDONIA® has developed the first tights dedicated to those women who want to be both fashionable and comfortable in their sneakers. This product features LYCRA® fibre and an innovative construction technique that reinforces the heel to prevent slipping and laddering/running.

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Posted on 13 Apr 2017

Living window displays win LYCRA® brand sponsored award for German retailers

German lingerie store Kurvenreich won one of two LYCRA® brand creative window display awards at the Sous Magazine Sterne der Wäsche [Lingerie Stars] event last month with its unique display of three “living” windows using live models instead of mannequins. Kurvenreich, located in Schwäbisch Gmünd near Stuttgart, dedicated one full window to the new athleisure apparel segment—a crossover category that encompasses sportswear, yogawear and underwear.

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Posted on 15 Feb 2017

T.M.Lewin Introduces New Line of Super Fitted Stretch Shirts

British business wear brand T.M.Lewin has selected LYCRA® fibre to create its first-ever line of men’s stretch business shirts. Available exclusively online for now, and in store from May, the range of six impeccably tailored Super Fitted Stretch Shirts are made from a fine blend of cotton and 5% LYCRA® fibre. The relatively high percentage of LYCRA® fibre has enabled the brand to create its closest fitting shirt yet, while offering you full range of motion and maximum comfort.

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