What’s NEXT in women’s denim? Performance denim is hot, and NEXT, a leading British retailer, has created a fantastic new collection of 4-way stretch jeans made with LYCRA® fibre. These jeans are perfect for the busy woman who wants versatile, comfortable clothing that will take her from day to night.
Atelier GARDEUR’s mission is to design stylish, great-fitting trousers for men and women that are created using durable, high-quality materials. In its obsessive quest to create fashionable pants that fit as great as they look, the brand has incorporated an important innovation into its new SUPERFLEX denim line for men: LYCRA® XTRA LIFE™ fiber.
If you live in Germany, you might have noticed a common theme in store windows as you shopped for lingerie. Eighty-six intimate apparel retailers across the country—from small independent shops to major stores—are currently participating in a window display contest sponsored by LYCRA® fiber. The theme of the contest is, “With LYCRA®, you have a winning hand.”
Camaïeu recently launched a fashionable new range of slim, sculpting jeans for Autumn/Winter 16/17 that deliver the right balance of shaping performance and comfort. How did Camaïeu accomplish this feat? The European retailer added LYCRA® XTRA LIFE™ fibre to cotton denim canvas to create this affordable new line.
Are you tired of compromising when you buy lingerie? Have you ever sacrificed style for comfort? Have you fallen in love with a soft, delicate bra only to realize it couldn’t stand up to normal wear? Fashion doesn’t have to be an either/or choice any longer. Experience the best of both worlds with ANDRES SARDA Fall/Winter 2016 intimate apparel collection. The secret ingredient that makes this seemingly impossible feat possible is LYCRA® fiber—and it’s even used in the intricate lace accents!
As you are about to learn, first impressions can be surprising. This beautiful lingerie by Italian lingerie brand INTIMISSIMI features classic styling and a modern fit, but it is also hiding a high-tech secret that sets it apart: LYCRA® fiber.
Professional Italian Cycling Champion Filippo Pozzato is the brand ambassador for the new, next generation LYCRA® SPORT certified VITA fabric by CARVICO. He stars in the company’s “Strong Like Me” campaign, which promotes the launch of this innovative fabric to the cycling world.