Ready for the beach?
Spanish retailer El Corte Ingles chose ‘Model Effect by LYCRA® BEAUTY’ as the theme for an early summer swim promotion.
When privileged customers of Spanish lingerie and swimwear brand Andres Sarda crowded Madrid and Barcelona flagship stores for a preview of its new swim collection last month, Nuria Sarda, chief designer and daughter of the brand’s founder, highlighted the contribution of LYCRA® XTRA LIFE™ fiber.
Do you stop, then step inside for a closer look? Or walk on by?
The art of window dressing has never been more important for retailers competing for your attention in busy high streets and shopping centers – which is why we introduced the LYCRA® Fiber Award for display excellence.
SUNFLAIR®, Germany’s best-selling swimwear brand, celebrated the launch of its 2016 collection with a new big screen commercial seen by an estimated four million cinema-goers during a four-week run in 100 theatres across the country.
It’s swimsuit season. These three words can conjure up images of fun in the sun and beach holidays, but for many women, the thought of selecting a new swimsuit can be overwhelming. There are so many choices available. Which one will enhance your curves and provide the most flattering silhouette? And if you find the perfect suit, how long will it last?
Did you know that approximately 90% of ATHLETA bathing suits contain LYCRA® XTRA LIFE™ fiber? Our unique fiber provides the comfort, shape retention and freedom of movement you expect from the makers of LYCRA® fiber. The added benefit of LYCRA® XTRA LIFE™ fiber is that it resists fading and fiber breakage caused by chlorine, lotion and UV rays, and lasts up to ten times longer than regular spandex or elastane.
INVISTA, owner of the LYCRA® brand, is joining fellow innovators and creators around the world to celebrate World Intellectual Property Day on April 26. Organized by the World Intellectual Property Organization, its purpose is to raise awareness of “the role that intellectual property rights (patents, trademarks, industrial designs, copyrights) play in encouraging innovation and creativity.”