FRAME, a premium denim brand that combines 70s heritage and L.A. manufacturing with a European aesthetic, is participating in LYCRA® Insiders, a new influencer marketing campaign targeting millennial women developed by INVISTA and Refinery29. Using the tagline, “It’s What’s Inside That Matters Most”, original content has been developed to promote FRAME Redgrave jeans made with LYCRA® dualFX® technology.
Gerry Weber, a premium fashion and lifestyle brand in Germany, has relaunched its best-selling Roxy style of women’s jeans as Best4me Roxeri. Offering a slim silhouette with high stretch, this renamed model is made with denim featuring LYCRA® fiber to deliver enhanced comfort and a flexible fit that moves with you. Gerry Weber knows that it takes the best fibers to create the high-quality, best-fitting garments you desire, that’s why the brand selected LYCRA® fiber for this updated collection.
The top item on everyone’s must-have shopping list for Fall fashions has to be jeans, but with so many different cuts and washes it can be overwhelming to try to find the perfect pair. Fear not! The fashion mavens of Who What Wear – the leading fashion website among millennial women – know all about your denim dilemmas. That’s why they’ve put together the first annual Fall Denim Edit to take the stress out of shopping for jeans.
What’s NEXT in women’s denim? Performance denim is hot, and NEXT, a leading British retailer, has created a fantastic new collection of 4-way stretch jeans made with LYCRA® fibre. These jeans are perfect for the busy woman who wants versatile, comfortable clothing that will take her from day to night.
Atelier GARDEUR’s mission is to design stylish, great-fitting trousers for men and women that are created using durable, high-quality materials. In its obsessive quest to create fashionable pants that fit as great as they look, the brand has incorporated an important innovation into its new SUPERFLEX denim line for men: LYCRA® XTRA LIFE™ fiber.
Camaïeu recently launched a fashionable new range of slim, sculpting jeans for Autumn/Winter 16/17 that deliver the right balance of shaping performance and comfort. How did Camaïeu accomplish this feat? The European retailer added LYCRA® XTRA LIFE™ fibre to cotton denim canvas to create this affordable new line.