A life in movement Blogging by LYCRA®

Jessica Clements wears a FRAME Redgrave jeans made with LYCRA® dualFX® technology and is featured in the Refinery29-LYCRA® Insiders campaign

Posted on 09 Oct 2018

FRAME “REDGRAVE” Jeans Featured in New Promotion

FRAME, a premium denim brand that combines 70s heritage and L.A. manufacturing with a European aesthetic, is participating in LYCRA® Insiders, a new influencer marketing campaign targeting millennial women developed by INVISTA and Refinery29. Using the tagline, “It’s What’s Inside That Matters Most”, original content has been developed to promote FRAME Redgrave jeans made with LYCRA® dualFX® technology.

Learn More
Gerry Weber introduces Best4Me Roxeri Jeans

Posted on 01 Nov 2017

Introducing Best4me Roxeri Jeans by Gerry Weber

Gerry Weber, a premium fashion and lifestyle brand in Germany, has relaunched its best-selling Roxy style of women’s jeans as Best4me Roxeri. Offering a slim silhouette with high stretch, this renamed model is made with denim featuring LYCRA® fiber to deliver enhanced comfort and a flexible fit that moves with you. Gerry Weber knows that it takes the best fibers to create the high-quality, best-fitting garments you desire, that’s why the brand selected LYCRA® fiber for this updated collection.

Learn More
HALE Denim collection for Women

Posted on 04 Oct 2017

Meet Your New Favorite Jeans: Introducing HALE Denim for Women

If you’re a woman who loves denim (and let’s be honest, who doesn’t?), you’re going to love this news! Nobody knows denim better than Adriano Goldschmied, the creative genius whose designs have helped build brands like Diesel, AG, and Goldsign among others. With almost five decades of experience in the denim industry, Goldschmied is the renowned designer behind the launch of HALE, a new denim brand sold exclusively through Amazon Prime.
Learn More

Posted on 20 Aug 2017

Jeans with LYCRA® dualFX® technology Top Who What Wear’s Must-Have List

The top item on everyone’s must-have shopping list for Fall fashions has to be jeans, but with so many different cuts and washes it can be overwhelming to try to find the perfect pair. Fear not! The fashion mavens of Who What Wear – the leading fashion website among millennial women – know all about your denim dilemmas. That’s why they’ve put together the first annual Fall Denim Edit to take the stress out of shopping for jeans.

Learn More
Camaïeu

Posted on 07 Dec 2016

The Shape Of Things To Come In Denim

Camaïeu recently launched a fashionable new range of slim, sculpting jeans for Autumn/Winter 16/17 that deliver the right balance of shaping performance and comfort. How did Camaïeu accomplish this feat? The European retailer added LYCRA® XTRA LIFE™ fibre to cotton denim canvas to create this affordable new line.

Learn More