A life in movement Blogging by LYCRA®

Naturana celebrates 100 years and uses LYCRA® fiber since the 1960’s

Posted on 06 Dec 2017

Naturana Celebrates 100 Years

Renowned for its ability to combine creative fashion design with the science of perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the brand’s top priority from day one. Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is currently celebrating its centennial.

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The Oprah Magazine selected Spanx® Active Leggings as one of their Favorite Things of 2017. Made with LYCRA® fiber.

Posted on 04 Dec 2017

Which Leggings Were Named Oprah’s Favorite Thing for 2017?

With Spanx® Active Leggings, you’ll experience a comfortable fit and 360° shaping performance while you get active. Made with patented Slim-X® performance fabric that features 40% LYCRA® fiber for lasting performance, these amazing leggings are designed to flatten your tummy and lift your butt. They hug your body just right to help you look, feel and perform your best. No wonder The Oprah Magazine selected Spanx® Active Leggings as one of their Favorite Things of 2017!

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Model from Kurvenreich swimwear shop in Germany skydives to test her swimwear made with LYCRA® XTRA LIFE™ fiber

Posted on 29 Nov 2017

Living, Breathing, Skydiving Retail Window Displays

Do you ever walk by shop windows and wonder where in the world they got their idea from? Well this year, 45 swim and lingerie retailers took part in the annual retail window display contest sponsored by the LYCRA® brand, with a goal to wow their passers-by. Tasked with creating innovative and inspiring scenes themed “Take off with LYCRA® fiber”, they rose to the challenge on how to inspire you, the shopper, with beautiful beachwear made with LYCRA® XTRA LIFE™ fiber.

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Posted on 20 Aug 2017

Jeans with LYCRA® dualFX® technology Top Who What Wear’s Must-Have List

The top item on everyone’s must-have shopping list for Fall fashions has to be jeans, but with so many different cuts and washes it can be overwhelming to try to find the perfect pair. Fear not! The fashion mavens of Who What Wear – the leading fashion website among millennial women – know all about your denim dilemmas. That’s why they’ve put together the first annual Fall Denim Edit to take the stress out of shopping for jeans.

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Posted on 13 Apr 2017

Living window displays win LYCRA® brand sponsored award for German retailers

German lingerie store Kurvenreich won one of two LYCRA® brand creative window display awards at the Sous Magazine Sterne der Wäsche [Lingerie Stars] event last month with its unique display of three “living” windows using live models instead of mannequins. Kurvenreich, located in Schwäbisch Gmünd near Stuttgart, dedicated one full window to the new athleisure apparel segment—a crossover category that encompasses sportswear, yogawear and underwear.

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