A life in movement Blogging by LYCRA®

Naturana celebrates 100 years and uses LYCRA® fiber since the 1960’s

Posted on 06 Dec 2017

Naturana Celebrates 100 Years

Renowned for its ability to combine creative fashion design with the science of perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the brand’s top priority from day one. Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is currently celebrating its centennial.

Learn More
TRIUMPH’S True Shape Sensation Shapewear Line Featuring LYCRA® BEAUTY technology

Posted on 17 Oct 2017

TRIUMPH True Shape Sensation Collection Features LYCRA® BEAUTY Technology

Are you tired of ill-fitting, uncomfortable underwear that constricts you? Stop compromising. Be your best shape ever in a new range of shaping products from TRIUMPH, one of the leading intimate apparel brands in the world. TRIUMPH’s True Shape Sensation line features LYCRA® BEAUTY technology to provide you with optimal comfort and the added flexibility necessary to deliver an exceptional fit. The entire line is designed to keep you moving freely and fits like the first time, every time.

Learn More
TRIUMPH’S Amourette Line Featuring LYCRA® Fiber

Posted on 21 Sep 2017

Explore TRIUMPH Amourette Line Featuring LYCRA® Fiber

TRIUMPH understands women. As one of the world’s leading underwear and lingerie brands, it knows you’re tired of having to choose between intimate apparel that’s comfortable to wear or helps you to look and feel beautiful. You can have it all with Amourette 300, TRIUMPH’s best-selling bra style with matching knickers/panties. The entire range has all-over stretch lace for a feminine and seductive look, and it’s made with long-lasting LYCRA® fiber to deliver enhanced comfort and a superior fit you’ll love.

Learn More
Triaction by Triumph with LYCRA® SPORT technology

Posted on 31 Aug 2017

TRIUMPH Triaction Collection for Active Women

You don’t have to sacrifice comfort and functionality when shopping for beautiful, stylish performance activewear any longer. With TRIUMPH’s Triaction of sports bras, shorts, and tights, you can have it all! The dynamic new range of sports bras has been designed based on feedback from active women and are split into two segments: Cardio for high intensity activities (if you love to feel the burn), and Studio for low to medium intensity workouts (if you just want to stay toned).

Learn More
Carrefour TEX Sport Bras Featuring LYCRA® SPORT Technology

Posted on 30 Aug 2017

Introducing TEX Sport Bras Featuring LYCRA® SPORT Technology

France’s Carrefour, one of the largest hypermarket chains in the world, has selected  LYCRA® SPORT technology to add exceptional comfort and performance to its new on-trend line of TEX sport bras. TEX is the chain’s leading brand and it spans virtually every garment category. This new line is the brand’s latest example of delivering on its goal to create high quality, stylish fashions at budget-friendly prices.
Learn More
Leonisa® and LYCRA® Fiber Team Up to Promote “A Little Magic”

Posted on 22 May 2017

LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

Ask any fashion maven and she’ll tell you the key to a beautiful look starts with a flawless foundation, and it’s no secret that celebrities on the red carpet rely on shapewear to perfect their looks. Leonisa® and LYCRA® brand have teamed up with influential bloggers and fashionistas to spread the word about the magic of its shapewear on social media, and share a great deal as well! For a limited time, visit www.leonisa.com and enter coupon code LYCRA at checkout to receive 20% off your entire purchase. *

Learn More
DO YOU HAVE THE LYCRA® FIBER ATTITUDE?

Posted on 12 May 2017

Your world made better by the LYCRA® brand’s Innovative Attitude

LYCRA® fiber – revolutionary, trendsetter, trailblazer! The LYCRA® brand has been an innovative leader in the fashion industry since it first broke into the fashion scene in 1958 and changed intimate apparel forever. Since then, it’s gone on to deliver a comfortable fit that moves with you in clothing from virtually every apparel category—from innerwear to outerwear and everything in between. Can you imagine having to hold your socks up with elastic bands? Or squeezing yourself into tight jeans with a hanger? The world was an interesting place before LYCRA® fiber…

Learn More

Posted on 13 Apr 2017

Living window displays win LYCRA® brand sponsored award for German retailers

German lingerie store Kurvenreich won one of two LYCRA® brand creative window display awards at the Sous Magazine Sterne der Wäsche [Lingerie Stars] event last month with its unique display of three “living” windows using live models instead of mannequins. Kurvenreich, located in Schwäbisch Gmünd near Stuttgart, dedicated one full window to the new athleisure apparel segment—a crossover category that encompasses sportswear, yogawear and underwear.

Learn More