A life in movement Blogging by LYCRA®

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Posted on 26 Apr 2016

Protecting the LYCRA® brand: Why brand names matter

INVISTA, owner of the LYCRA® brand, is joining fellow innovators and creators around the world to celebrate World Intellectual Property Day on April 26. Organized by the World Intellectual Property Organization, its purpose is to raise awareness of “the role that intellectual property rights (patents, trademarks, industrial designs, copyrights) play in encouraging innovation and creativity.”

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Posted on 21 Sep 2015

Eurovet and the LYCRA® Brand Present Annual Interfilière New York

Eurovet, the worldwide leading reference in intimate apparel, swimwear and performance fabrics trade shows, and INVISTA, owner of the LYCRA® fiber brand, have teamed up for the third consecutive year to present Interfilière New York on Monday, September 21 at The Altman Building, located at 135 West 18th Street in Manhattan. This one-day event packed with fabrics, accessories and production capabilities from around the world and valuable strategic information is designed to service the North American market. It bears the Interfilière quality label and its reputation as the global sourcing reference for intimates, swim and performance fabrics.

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Posted on 22 Sep 2014

LYCRA® Moves You™

ARE YOU READY TO GET MOVING? The LYCRA® brand unveils new campaign!

The LYCRA® brand is excited to launch its new global campaign “LYCRA® MOVES YOU™”.  A household brand known for inventing and reinventing stretch in fabrics, LYCRA® has also become synonymous with fiber innovation among the fashion industry.

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