A life in movement Blogging by LYCRA^®

Renowned for its ability to combine creative fashion design with the science of perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the brand’s top priority from day one. Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is currently celebrating its centennial.

With Spanx^® Active Leggings, you’ll experience a comfortable fit and 360° shaping performance while you get active. Made with patented Slim-X^® performance fabric that features 40% LYCRA^® fiber for lasting performance, these amazing leggings are designed to flatten your tummy and lift your butt. They hug your body just right to help you look, feel and perform your best. No wonder The Oprah Magazine selected Spanx^® Active Leggings as one of their Favorite Things of 2017!

Are you tired of ill-fitting, uncomfortable underwear that constricts you? Stop compromising. Be your best shape ever in a new range of shaping products from TRIUMPH, one of the leading intimate apparel brands in the world. TRIUMPH’s True Shape Sensation line features LYCRA^® BEAUTY technology to provide you with optimal comfort and the added flexibility necessary to deliver an exceptional fit. The entire line is designed to keep you moving freely and fits like the first time, every time.

Ask any fashion maven and she’ll tell you the key to a beautiful look starts with a flawless foundation, and it’s no secret that celebrities on the red carpet rely on shapewear to perfect their looks. Leonisa^® and LYCRA^® brand have teamed up with influential bloggers and fashionistas to spread the word about the magic of its shapewear on social media, and share a great deal as well! For a limited time, visit www.leonisa.com and enter coupon code LYCRA at checkout to receive 20% off your entire purchase. *

German lingerie store Kurvenreich won one of two LYCRA® brand creative window display awards at the Sous Magazine Sterne der Wäsche [Lingerie Stars] event last month with its unique display of three “living” windows using live models instead of mannequins. Kurvenreich, located in Schwäbisch Gmünd near Stuttgart, dedicated one full window to the new athleisure apparel segment—a crossover category that encompasses sportswear, yogawear and underwear.

If you live in Germany, you might have noticed a common theme in store windows as you shopped for lingerie. Eighty-six intimate apparel retailers across the country—from small independent shops to major stores—are currently participating in a window display contest sponsored by LYCRA® fiber. The theme of the contest is, “With LYCRA®, you have a winning hand.”

Whether your holiday plans include a spectacular outfit for your office party or a much-needed beach vacation to escape from the stresses of the holiday, Miraclesuit® with LYCRA® fiber is there to help you look your best.