A life in movement Blogging by LYCRA®

Naturana celebrates 100 years and uses LYCRA® fiber since the 1960’s

Posted on 06 Dec 2017

Naturana Celebrates 100 Years

Renowned for its ability to combine creative fashion design with the science of perfect fit, NATURANA has always strived to improve the daily quality of life of women. Creating innovative intimate apparel designed to meet women's needs in terms of style, fit, comfort and quality has been the brand’s top priority from day one. Originally founded by Carl Dölker in 1917, the German company known today as NATURANA is currently celebrating its centennial.

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The Oprah Magazine selected Spanx® Active Leggings as one of their Favorite Things of 2017. Made with LYCRA® fiber.

Posted on 04 Dec 2017

Which Leggings Were Named Oprah’s Favorite Thing for 2017?

With Spanx® Active Leggings, you’ll experience a comfortable fit and 360° shaping performance while you get active. Made with patented Slim-X® performance fabric that features 40% LYCRA® fiber for lasting performance, these amazing leggings are designed to flatten your tummy and lift your butt. They hug your body just right to help you look, feel and perform your best. No wonder The Oprah Magazine selected Spanx® Active Leggings as one of their Favorite Things of 2017!

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TRIUMPH’S True Shape Sensation Shapewear Line Featuring LYCRA® BEAUTY technology

Posted on 17 Oct 2017

TRIUMPH True Shape Sensation Collection Features LYCRA® BEAUTY Technology

Are you tired of ill-fitting, uncomfortable underwear that constricts you? Stop compromising. Be your best shape ever in a new range of shaping products from TRIUMPH, one of the leading intimate apparel brands in the world. TRIUMPH’s True Shape Sensation line features LYCRA® BEAUTY technology to provide you with optimal comfort and the added flexibility necessary to deliver an exceptional fit. The entire line is designed to keep you moving freely and fits like the first time, every time.

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Leonisa® and LYCRA® Fiber Team Up to Promote “A Little Magic”

Posted on 22 May 2017

LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

Ask any fashion maven and she’ll tell you the key to a beautiful look starts with a flawless foundation, and it’s no secret that celebrities on the red carpet rely on shapewear to perfect their looks. Leonisa® and LYCRA® brand have teamed up with influential bloggers and fashionistas to spread the word about the magic of its shapewear on social media, and share a great deal as well! For a limited time, visit www.leonisa.com and enter coupon code LYCRA at checkout to receive 20% off your entire purchase. *

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Posted on 13 Apr 2017

Living window displays win LYCRA® brand sponsored award for German retailers

German lingerie store Kurvenreich won one of two LYCRA® brand creative window display awards at the Sous Magazine Sterne der Wäsche [Lingerie Stars] event last month with its unique display of three “living” windows using live models instead of mannequins. Kurvenreich, located in Schwäbisch Gmünd near Stuttgart, dedicated one full window to the new athleisure apparel segment—a crossover category that encompasses sportswear, yogawear and underwear.

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Posted on 08 Dec 2016

See how LYCRA® MOVES™ Lingerie in window display contest

If you live in Germany, you might have noticed a common theme in store windows as you shopped for lingerie. Eighty-six intimate apparel retailers across the country—from small independent shops to major stores—are currently participating in a window display contest sponsored by LYCRA® fiber. The theme of the contest is, “With LYCRA®, you have a winning hand.”

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