A life in movement Blogging by LYCRA®

Model from Kurvenreich swimwear shop in Germany skydives to test her swimwear made with LYCRA® XTRA LIFE™ fiber

Posted on 29 Nov 2017

Living, Breathing, Skydiving Retail Window Displays

Do you ever walk by shop windows and wonder where in the world they got their idea from? Well this year, 45 swim and lingerie retailers took part in the annual retail window display contest sponsored by the LYCRA® brand, with a goal to wow their passers-by. Tasked with creating innovative and inspiring scenes themed “Take off with LYCRA® fiber”, they rose to the challenge on how to inspire you, the shopper, with beautiful beachwear made with LYCRA® XTRA LIFE™ fiber.

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CALZEDONIA's Indonesia swimwear collection featuring LYCRA® fiber

Posted on 14 Sep 2017

CALZEDONIA’S INDONESIA SWIMWEAR NOW FEATURES LYCRA® FIBER

Leading Italian swimwear brand CALZEDONIA has selected LYCRA® fiber for its Indonesia permanent collection. Thanks to its ability to create a swimwear that moves with you for a comfortable and flexible fit, Calzedonia teamed up with LYCRA® fiber for an innovative collection you will definitely love. Swimsuits made with LYCRA® fiber stretch out less, so you will enjoy long-lasting shape retention that helps you look and feel your best.
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DO YOU HAVE THE LYCRA® FIBER ATTITUDE?

Posted on 12 May 2017

Your world made better by the LYCRA® brand’s Innovative Attitude

LYCRA® fiber – revolutionary, trendsetter, trailblazer! The LYCRA® brand has been an innovative leader in the fashion industry since it first broke into the fashion scene in 1958 and changed intimate apparel forever. Since then, it’s gone on to deliver a comfortable fit that moves with you in clothing from virtually every apparel category—from innerwear to outerwear and everything in between. Can you imagine having to hold your socks up with elastic bands? Or squeezing yourself into tight jeans with a hanger? The world was an interesting place before LYCRA® fiber…

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