A life in movement Blogging by LYCRA®

Facebook’s The Shine Project, Lauryncakes and Instagram’s courtneysfitlife influencers showcase their new ATHLETA Street Tights made with LYCRA® SPORT technology.

Posted on 20 Nov 2017

ATHLETA Introduces New Tights Powered By LYCRA® SPORT Technology

Whether you want Performance Tights to help take your workout to the next level or moto-inspired Street Tights to style your whole day through, ATHLETA has tights for every you. New styles now feature cutting-edge LYCRA® SPORT technology, which has been scientifically engineered to deliver exceptional comfort, fit and support to activewear. Say goodbye to annoying bagging and sagging, and hello to a flexible fit that will move with you all day, every day.

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Triaction by Triumph with LYCRA® SPORT technology

Posted on 31 Aug 2017

TRIUMPH Triaction Collection for Active Women

You don’t have to sacrifice comfort and functionality when shopping for beautiful, stylish performance activewear any longer. With TRIUMPH’s Triaction of sports bras, shorts, and tights, you can have it all! The dynamic new range of sports bras has been designed based on feedback from active women and are split into two segments: Cardio for high intensity activities (if you love to feel the burn), and Studio for low to medium intensity workouts (if you just want to stay toned).

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Carrefour TEX Sport Bras Featuring LYCRA® SPORT Technology

Posted on 30 Aug 2017

Introducing TEX Sport Bras Featuring LYCRA® SPORT Technology

France’s Carrefour, one of the largest hypermarket chains in the world, has selected  LYCRA® SPORT technology to add exceptional comfort and performance to its new on-trend line of TEX sport bras. TEX is the chain’s leading brand and it spans virtually every garment category. This new line is the brand’s latest example of delivering on its goal to create high quality, stylish fashions at budget-friendly prices.
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Posted on 13 Apr 2017

Living window displays win LYCRA® brand sponsored award for German retailers

German lingerie store Kurvenreich won one of two LYCRA® brand creative window display awards at the Sous Magazine Sterne der Wäsche [Lingerie Stars] event last month with its unique display of three “living” windows using live models instead of mannequins. Kurvenreich, located in Schwäbisch Gmünd near Stuttgart, dedicated one full window to the new athleisure apparel segment—a crossover category that encompasses sportswear, yogawear and underwear.

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Athleisure Trend Blog

Posted on 06 Jan 2016

How to be part of the Athleisure Trend

What is Athleisure?

Powered by female shoppers in the U.S, Athleisure gained serious credibility after women started wearing their workout leggings outside the gym.  Brands such as Canada’s Lululemon and Adidas (partnering with Stella McCartney) took notice and began to adopt more fashion and lifestyle appeal in their performance apparel.

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