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Explore LYCRA® brand hosiery solutions for curvy women

Published on Dec 03, 2018
When it comes to hosiery, the LYCRA® brand has a solution for every body and everybody type. This includes the often overlooked plus size market.

Meet the needs of plus size women

For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.

 

A fit for every shape

While the plus size market has been growing in recent years, many hosiery brands haven’t stepped up to meet the needs of plus size consumers. LYCRA® brand wants to turn this missed opportunity into sales success for you. Whether you’re creating knee-highs, hold-ups, stockings or leggings, these patented technologies prove that life is better with LYCRA® fiber:

Rethinking Plus Size

To develop the plus size hosiery category to its full potential, a holistic approach is needed. From design and garment construction, to packaging and marketing, the market needs to realize that plus size women are … women! They want access to the same fashion-forward products and the latest LYCRA® fiber innovations too. The success of online retailers targeting this consumer confirms there is a vast market for plus size hosiery. Don’t be left behind – read expert Tammie Dingle Q&A on how LYCRA® branded hosiery innovations can help you gain a leg up vs. competition.

Get started today

Contact Tammie Dingle to learn how you can enhance your plus size collections with these LYCRA® fiber technologies.

LYCRA® is a trademark of The LYCRA Company.

Contact

  • The LYCRA Company

    Tammie Dingle

    Regional Brand Coordinator for North America and South America - USA

Innovation is in our DNA

Developing solutions that meet consumer needs is what we do. Learn how we do it.

Go to Innovation

Voice of the Expert

Meet Tammie Dingle, who helped develop the plus size hosiery collection.

Read her Q&A

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