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F&F launches it most sustainable jeans yet

Published on Sep 23, 2019

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This article is also available in Chinese, Simplified
With consumers becoming more aware of the impact of fashion on the environment, they are actively seeking out more sustainable options. F&F Clothing has upgraded their best-selling Contour jeans range to now feature LYCRA® T400® EcoMade technology.

Designed to appeal to fashion savvy and eco-conscious women, the refreshed range still delivers the same benefits of lasting comfort, fit and performance as the original LYCRA® T400® fiber, but with the value-added offer of sustainability benefits.

Learn why you should choose LYCRA® T400® EcoMade technology >

Inside the technology

LYCRA® T400® EcoMade technology is paired with LYCRA® fiber to create a more sustainable version of LYCRA® BEAUTY technology in Contour jeans. LYCRA® T400® EcoMade technology is made from a combination of recycled materials, such as PET bottles, and renewable plant-based materials. Sustainable fashion is growing in popularity and appeals to millennials and environmentally-conscious consumers of all ages.

Contour features and benefits

F&F’s super-skinny fit Contour jeans became one of the brand’s most popular lines by offering good value for the money. The high-quality jeans offer super stretch and shape retention that resists bagging and sagging to provide an exceptional fit time after time, wash after wash. Contour jeans also deliver the right amount of compression to change to comfortably smooth your curves for a flattering silhouette

68%
the total amount of recycled and plant-based sustainable content in Contour Jeans.

F&F’s Contour jeans featuring LYCRA® T400® EcoMade technology are available now in Tesco stores.

LYCRA®, T400® and dualFX® are trademarks of The LYCRA Company.

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