A FRESH NEW FIT
GymCo adopts LYCRA® ADAPTIV fiber in activewear, marking its Mexican debut
Jul 02, 2026
It's a new era for comfort in Mexico. Premium Mexican sportswear brand GymCo debuted the Good Studio collection in partnership with the local Pilates institution of the same name. Thoughtfully crafted with LYCRA® ADAPTIV fiber for performance that doesn't quit, the Good Studio collection — featuring leggings, shorts, sports bras, and workout tops — marks the arrival of LYCRA® ADAPTIV fiber in the Mexican market, and a new level of comfort for consumers.
Born from years of research and development by our LYCRA® LABS team in the US, LYCRA® ADAPTIV fiber is a responsive spandex that adapts its compressive force to a wearer's changing needs. In motion, it provides just-right compression for a second-skin fit. And at rest, it provides comfortable shaping and hold. Plus, its softer stretch makes getting dressed a cinch — garments are easier to put on and take off, and fit every body more comfortably. There's nothing quite like it.
With contemporary designs, technical fabrics, and a focus on functionality, the Good Studio collection celebrates body diversity and reinforces GymCo's commitment to innovation and well-being.
"Our collaboration with GymCo brings a special kind of stretch comfort to Mexican consumers. With LYCRA® ADAPTIV fiber in GymCo's fashionable designs, performance activewear becomes a pleasure to wear — at the studio, lounging at home, or out running errands. Consumers can feel as good as they look."
Maria Luiza (Iza) Amaro
Brands and retail leader, LATAM
The LYCRA Company
THE GOOD STUDIO: LIVE LAUNCH
The collection launched with a splash. At the LYCRA® brand's first ever local event in Mexico City, influencers gathered in person at The Good Studio, one of the most innovative wellness spaces in the city, wearing items from the GymCo collection. Together, they engaged in a Pilates class where they experienced firsthand the benefits of LYCRA® ADAPTIV fiber, then posted about their experiences across social media. The event was even covered by the local press.
THE LYCRA® BRAND DIFFERENCE
Working with the LYCRA® brand team means white-glove service from concept to launch. Our team of fiber experts will partner with your designer and mill to find the right stretch solution to bring your ambitious ideas to life, helping perfect the fabrics for the best in fit, shape, and comfort. Then, we'll work with you to tell the story of your collection — its inspiration, its unique benefits, and how it fits in your customers' lives. We're ALL IN with our customers and energized to collaborate. Are you with us? Get in touch — let’s bring your collection to the next level.