This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.
Co-branded marketing works
The Refinery29 custom market feature, Body-Con Is Back & It’s More Comfortable & Chicer Than Ever Before, praises Maidenform’s High-Waist Brief as the essential element women need to pull off this well-loved trend. This brief is the must-have shape-enhancing, confidence-boosting garment to wear under these modern body-con dresses and skirts.
This integrated marketing campaign leverages the reach of high-impact influencers to raise awareness and drive purchase through Instagram posts and stories. Monroe Steele is promoting Maidenform’s High-Waist Thigh Slimmer, and Caralyn Mirand Koch will post about the Thigh Slimmer later in the campaign. These women demonstrate how Maidenform shapewear powered by LYCRA® FitSense™ technology makes it possible for women of all shapes and sizes to feel more confident in figure-hugging outfits.
Join the revolution!
Click here to learn the many advantages of LYCRA® FitSense™ technology, or contact your local marketing representative to order it for your collections today. This innovation uses standard screen-printing processes and is available for activewear, athleisure, denim, lingerie, shapewear, swimwear and underwear.
LYCRA® and FitSense™ are trademarks of The LYCRA Company.