Skip to main content

LYCRA® FREEF!T® technology brings soft stretch and shape retention to new H&M premium menswear denim

Published on Mar 13, 2020

Upgrade your denim today!

LYCRA® FREEF!T® technology offers freedom to move and a wider fit window for enhanced comfort.

Explore the benefits

The 5-star reviews are in!

Men love their H&M premium jeans. Don’t believe us?

Read the reviews
A new range of men’s slim and skinny-fit jeans powered by LYCRA® FREEF!T® technology is now available from H&M online and in stores worldwide in several washes, including dark denim, light blue denim, dark grey, no-fade black and dark blue.

LYCRA® FREEF!T® technology delivers soft, super-generous stretch and long-lasting shape retention. Designed with both LYCRA® T400® and LYCRA® fibers and fusing seamlessly with cotton, these jeans are less compressive on the body than standard stretch denim, which allows for greater comfort and freedom of movement and a natural, cottony hand.

We’re describing WRAPTECH 2.0 as a ‘future-fit’ fabric,” said Aydan Tüzün, executive director of global sales and marketing, Naveena Denim Mills. “The fabrics address five key attributes: comfort, innovation, strength, versatility and sustainability.

Silvia Toledo

Senior strategic Account Manager

The LYCRA Company

LYCRA®, T400®, FREEF!T® are trademarks of The LYCRA Company


Image alt

Follow our every move

Get the scoop on the latest news from the LYCRA® brand.

You may also like

Oct 09

See What's New at Intertextile Shanghai


More flex, more fun: C&A launches modern comfort collection featuring LYCRA® fiber


The LYCRA Company Launches New Campaign on Circularity Initiatives

Press release

Naveena Denim Mills and The LYCRA Company collaborate on WRAPTECH 2.0 Fabric