Create activewear collections that have it all
Performance and comfort matter. Demand for both is rising across an ever-widening range of categories, from the power-enhancing garments that are a must for bikers and runners to the soft control valued by yoga enthusiasts among others for indoor pursuits.
If you compete in these sectors, you’ll know that consumer satisfaction doesn’t come easily. Market research indicates the importance of combining comfort and compression, but delivering both at the same time is a significant technical challenge.
Get it right and you’re in business. But if the degree of compression is wrong or is delivered at the expense of comfort, fit or freedom of movement, shoppers will look elsewhere next time round.
Offer next level performance
LYCRA® SPORT technology has a proven reputation in all forms of activewear. This platform enables mills to create fabrics that deliver enhanced performance, comfort and a lot more besides – plus the power of the LYCRA® brand as a globally-recognized endorsement of performance and quality. So far, so good – but now we have something entirely new for you.
We’ve perfected a three-way Performance Indexing system that rates different fabric attributes, offering brands and retailers a new degree of flexibility and precision in customizing products.
- The LYCRA® SPORT Power Index measures the performance factor of fabrics on a scale of one to ten. The Comfort Index measures their ‘second skin’ ability to deliver close-fitting freedom of movement. The Innovative Energy index rates the energy absorbed by moving in the garment.
- LYCRA® SPORT Performance Indexing is a unique, proprietary, supply chain tool for sharpening dialogue between mills, garment makers, brands and retailers wherever they are in the world. It’s a shortcut to getting it right, whether you are making compression pants for biking or comfortable pants for yoga and athleisure. It saves your time and money – and helps ensure that satisfied customers will be back for more.
Experience the LYCRA® brand difference
If you’d like to know more about LYCRA® SPORT fibers and how The LYCRA Company’s technical and marketing support can create business advantage for you, contact David Capdevila.
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The LYCRA Company
Product Marketing & Merchandising Manager - 西班牙